Want to figure out where your competitors are strong & weak on a keyword-by-keyword basis? Use these tools to map out the marketing strategy of your top competitors today. Find out areas where there are competitive gaps & expand your coverage in your keyword marketplace.

Service	Score	Price	Free Trial?	Description	Focus	Learn more
Service	Rate	Price	Free Trial	Description	Focus	Learn More
SEM Rush	9	$79	yes	Offers 10 regional databases of Google search data for organic search results & AdWords. Also offers a similar database for Bing in the United States.	organic search AdWords	Visit Site Read Review
Ahrefs	8	$79	limited	Competitive research tool which also has one of the best link analysis tools as part of their offering.	organic search AdWords link analysis
SpyFu	7	$79	limited	Competitive research tool with a somewhat smaller keyword database, but offers "recon" files which make it easy to show SEO progress & areas of opportunity. They also keep historical cached pages and have useful ad features like tracking historical ad copy.	organic search AdWords
SearchMetrics	8	$99	limited	Competitive research tool which is refreshed more frequently than most competitive research tools. They also make historical information easier to access, if you want to compare current vs past performance.	organic search AdWords
Compete	7	$499	limited	Competitive analysis tool which uses a panel of millions of users to help understand online consumer behavior.	search traffic clickstream traffic sources
Sistrix	7	$129	yes	Competitive analysis tool with a historical index going back to 2008.	organic search AdWords link analysis
Keyword Spy	6	$89	limited	Competitive research tool which has a heavy focus on Adwords & tracking affiliate marketing.	organic search AdWords affiliates
Alexa	5	free	yes	Free tool which offers traffic trends & a limited list of top keywords for websites. They also sell an onsite SEO analysis report.	organic search broad traffic
Hitwise	2	call	no	An enterprise-level competitive research tool which has some features similar to Compete, however it is priced north of most other competitive research tools.	search traffic clickstream traffic sources
Quantcast	3	free	yes	Broad-based analytics tool which highlights general traffic trends for websites. Some websites also opt in to direct pixel tracking. Does not have as much granular keyword-level data as other competitive research tools.	broad traffic
Google Trends	1	free	yes	Free tool which highlights & estimates the relative traffic level of websites over time.	broad traffic
iSpionage	5	$59	limited		organic search AdWords
SEOlytics	5
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